A job description is typically the first thing a potential candidate sees when investigating a new job opportunity. The ultimate goal is to reel in highly qualified and talented individuals who will apply to your company and enter the next phase of recruiting. Here’s how to set your job description apart from your competition to catch the eye of candidates.

Make it Scannable

A well-crafted job description will encompass all key points and present information in a logical, sequential way that’s easy to understand. If it’s arduous to read or just plain ugly, you’re probably going to miss out on a lot of qualified candidates. A well-written job description should be easy to follow and “scannable,” meaning job searchers can quickly scan over key points.

You also have to keep in mind that more and more people are using mobile devices to look for jobs these days. In fact, Glassdoor found, “89 percent of job seekers report they’re likely to use a mobile device during their job search in the next 12 months.”

Large, bulky blocks of text are extremely difficult to view on a small screen. That’s why you’ll want to format your job description so there’s plenty of white space and make full use of sub-headers and bullet points.

Be Hyper-Specific

Get right to the point when listing duties, tasks, qualifications and so on. Stay away from general statements and ambiguities so job seekers will know exactly what’s expected of them if they eventually get hired.

RecruitLoop even suggests including a percentage of time that an employee will dedicate to each task. For example, an administrative assistant might spend 30 percent of their time working on spreadsheets, 20 percent communicating with clients, etc. This will ensure you’re on the same page with applicants right from the start.

It’s also a good idea to include salary information as it can prevent complications later on. Once you’re done with your initial draft, go back and simplify it by deleting unnecessary articles like “a,” “an” and “the” so it’s easier to read and digest.

Reflect on Your Company Culture

One thing that recruiters forget about is company culture, which according to Investopedia, “Refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions.”

This is an important element to include because it gives candidates an idea of what your company’s philosophy, vision and style are like. It also increases the odds that the person you inevitably hire has the same mindset and personality as you.

Writing an enticing job description isn’t rocket science. It just requires you to put yourself in the shoes of job seekers and tailor it to meet their needs. By implementing these strategies, you can increase the size of your talent pool and improve your chances of making a great hire.

Having difficulty recruiting A+ talent? Contact PrideStaff DFW today to see how we can help.

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