While at first glance, writing a job description may seem simple, there’s actually a lot that goes into it. In today’s competitive business world, it’s never been more important to understand that art of writing a great job description and what candidates are looking for. Here are some tips to help you win over highly talented individuals.

Provide a Description and Not Simply a Title

Thoroughness is incredibly important, and you’ll want to leave no stone unturned when writing a job description. Remember to include details about the required skills, qualifications, and competencies. Explain the typical duties and responsibilities that employees will have on a daily basis. Also, discuss what a person’s role will be within your company so they’ll have a clear understanding of what the job entails.

Use Descriptive Language

You’ll want to “sell the position” and let potential applicants know why working for your company would be advantageous. This can be done by using descriptive language and “action words” that concisely summarize the tasks an employee will be performing if hired. Some examples include advances, delegates, fulfills and oversees. You can find many more ideas for action verbs on this extensive list.

Speak About Company Culture

You could make the argument that having a personality, philosophy, and values that mesh with your company is equally as important as possessing the right qualifications. After all, an employee with polar opposite values isn’t going to do any favors for your overall team cohesiveness, and you’re just setting yourself up for problems.

That’s why it’s necessary to highlight what your company culture is like. For instance, maybe you have an extremely collaborative environment, and it would be important for employees to thrive in a team setting. Or maybe you have a strong emphasis on being environmentally conscious and are looking for someone who shares this philosophy.

Make it Scannable

In this day and age, your average person is swamped with information. For this reason, you can do yourself a favor by creating a job description that’s brief, to the point and easily scannable. For example, it’s smart to incorporate sub-headers, bullet points and short blocks of texts so qualified candidates can easily scan it over. This way, they’ll be able to learn important facts quickly and easily.

Writing a great job description isn’t rocket science. It just demands that you take a logical, streamlined approach. By being clear and transparent, you’re more likely to catch the attention of qualified candidates and can fill vacant positions without a lot of hassle.

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